The last name Ketcham sounds like ketchup, and the world-renowned sauce can serve as a secret ingredient in successful recipes. Designers also function as a secret ingredient. They produce work that remains anonymous to the public eye. This concept was used for the portfolio website, business cards, ketchup bottle, and resumé-recipe. The ketchup bottle serves as an extension of the resumé-recipe. The package includes a nutrition fact label, which highlights character traits essential for a Graphic Design career.